Case Study: Goodyear Gets Grip on New Media With Eagle GT Launch

by PR News | 01/04/2010

Coyne PR helps the tire manufacturer reach young enthusiasts by putting automotive bloggers on par with traditional media contacts. The product: Goodyear’s Eagle GT high-performance tire. The demographic: males ranging from 16-40 who prefer to be known as trendsetters when it comes to customizing their cars.

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