Release Me: The New Rules of News Releases


David Meerman Scott, in his 2007 book The New Rules of Marketing and PR (Wiley), was one of the first to tag the press release as a news release. It was his belief that the news release could be (and should be) sent early and often, and be targeted at more than just the media. His practical New Rules of News Releases still hold up today:

• Don’t just send news releases when “big news” is happening; find good reasons to send them all the time.

• Instead of just targeting a handful of journalists, create news releases that appeal directly to your buyers.

• Write releases that are replete with keyword-rich copy.

• Include offers that compel consumers to respond to your release in some way.

• Place links in releases to deliver potential customers to landing pages on your Web site.

• Optimize news release delivery for searching and browsing.

• Add social media tags for Technorati, Digg, and del.icio.us so your release will be found.

• Drive people into your sales process with news releases.


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.