Simple Techniques for Acing Media Interviews


In media training, we teach the use of simple devices that allow you to effectively transition to deliver all of your key messages, while moving away from sensitive questions.

Walk the bridge: One technique is called a "bridge." This is a phrase that allows you to make effective transitions. A bridge is also a great metaphor. Picture yourself walking across a bridge to safety, away from dangerous issues. Also, picture yourself walking toward your goals, toward the key messages you are seeking to deliver.

So, instead of answering a question with one message and stopping, you can bridge to each of your other messages. Examples: "That's a good point, but the key issue is." " In addition, our research shows." "Not only have we grown profits, but we've also."

Flag it: The other device is called a "flag." You use a flag to signal to your audience that a particular point is critical. The metaphor, of course, is waving a flag for attention.

For instance, in answering a question about your area of expertise, you might say, "The most important thing for people to remember is." "The critical issue is." "The focus of the debate is."

Gentle warning: It's important to note that these devices are best used with some subtlety. Don't be like a presidential candidate, leaping from one topic to another with no logical transition between.

Carry your flag, and cross your bridge, with finesse. You won't be elected president, but you'll find you've more effectively communicated with your key audiences. 

This article was excerpted from the All About Public Relations Web site. It was written by John Millen, president of MainStream Public Relations.




1 Comment

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Gina Cuclis

    Excellent suggestions. However, to be successful at these techniques you need to practice. Role play with someone who knows how to ask questions like a reporter would. Consider being media training. To prepare to talk to a reporter on the phone, read this tip. http://bit.ly/QfSRi