Traditional News Outlets Not Dead Yet


According to the 2009 State of the First Amendment survey, conducted by the First Amendment Center, Americans still turn to traditional news sources for major news stories, despite the emergence of digital platforms like Twitter. Among the findings:

• TV was the first source for major news stories for 49% of respondents, followed by the Internet at 15%, radio at 13% and newspapers at 10%, which places traditional news media as the first source for 72% of Americans. Twitter, e-mails and social networking sites each were named by 1% of respondents.

• For 48%, TV is the primary source for follow-up reports on those news stories, followed by the Internet at 29% and newspapers at 9%.

• Just 3% of those who had an opinion on Twitter found it a “very reliable source of news” and 14% consider it “somewhat reliable,” while 21% said “not reliable at all” and 13% said “not too reliable.”

• Many Americans have yet to “tweet”; 49% of those responding didn’t know enough about Twitter to have formed an opinion. The “reliability rating” rose only marginally among the younger groups in the survey.

Source: First Amendment Center




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.