Media Relations Best Practices

When planning and executing a media relations campaign of Freewheelin’s magnitude, Jim Turner, Humana’s manager of corporate media relations, recommends the following best practices, all gleaned from the Humana- Coyne PR team’s experiences: 1. Identify an event where there will be a lot of media. “We could not have chosen a better venue than the political conventions. We had a built-in audience for our message in Denver and Minneapolis-St. Paul; literally thousands of reporters walked past us each day.

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