Bloggers Are Becoming More Credible


The oft-contentious relationship between traditional and social media appears to be warming up—at least, according to a study released by Context Analytics.
The report, titled “The Power 50: Most Influential Blogs,” analyzed the state of bloggers’ credibility in traditional media and identified the 50 most influential blogs, the top 10 of which were:

•    The Huffington Post   
•    Politico
•    Daily Kos
•    The Drudge Report
•    Gawker
•    Techcrunch
•    Perez Hilton
•    Treehugger
•    Engadget
•    Boing Boing

As for the additional findings:

•    Mainstream media journalists are citing blogs more and more regularly, with the number of citations growing by 45% as compared to last year’s findings;
•    70% of all citations were attributable to the Power 50’s top 10;
•    Political blogs accounted for 60% of all traditional media citations of the Power 50;
•    Business blogs, on the other hand, were rarely cited in traditional media, with only 2% of the Power 50’s citations; and,
•    Traditionally media generally referenced political, gossip and business blogs for primary source material, such as interviews or transcripts, while technology and lifestyle/entertainment blogs were cited more often for opinions.




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