Bloggers Are Becoming More Credible


The oft-contentious relationship between traditional and social media appears to be warming up—at least, according to a study released by Context Analytics.
The report, titled “The Power 50: Most Influential Blogs,” analyzed the state of bloggers’ credibility in traditional media and identified the 50 most influential blogs, the top 10 of which were:

•    The Huffington Post   
•    Politico
•    Daily Kos
•    The Drudge Report
•    Gawker
•    Techcrunch
•    Perez Hilton
•    Treehugger
•    Engadget
•    Boing Boing

As for the additional findings:

•    Mainstream media journalists are citing blogs more and more regularly, with the number of citations growing by 45% as compared to last year’s findings;
•    70% of all citations were attributable to the Power 50’s top 10;
•    Political blogs accounted for 60% of all traditional media citations of the Power 50;
•    Business blogs, on the other hand, were rarely cited in traditional media, with only 2% of the Power 50’s citations; and,
•    Traditionally media generally referenced political, gossip and business blogs for primary source material, such as interviews or transcripts, while technology and lifestyle/entertainment blogs were cited more often for opinions.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.