Case Study: How PR Made Actuaries Relevant to the Modern Corporation


Company: Society of Actuaries Agency: GolinHarris Timeframe: April 2006-present Much conjecture has been put forth about which industries stand to make bank off the financial hardships of others—foreclosure attorneys, generic food brands, default mortgage services, demolition crews and the like. Largely absent from such discussions of recession-proof professions has been the actuary—that is, the financial risk management professional. In fact, as early as 2006, the Society of Actuaries (SOA) had taken note of what it suspected was a disproportionately low incidence of actuaries in corporate leadership positions. Not only were they being beaten out in the senior-level job market by other financial professions, but the organization felt that employers and clients alike generally had inaccurate perceptions of what actuaries really were—most notably, that they were averse to taking risks. In light of this, the SOA needed to bolster its collective “hireability”—a decidedly ironic objective in the context of the currently dismal job climate.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.