Case Study: How PR Made Actuaries Relevant to the Modern Corporation


Company: Society of Actuaries Agency: GolinHarris Timeframe: April 2006-present Much conjecture has been put forth about which industries stand to make bank off the financial hardships of others—foreclosure attorneys, generic food brands, default mortgage services, demolition crews and the like. Largely absent from such discussions of recession-proof professions has been the actuary—that is, the financial risk management professional. In fact, as early as 2006, the Society of Actuaries (SOA) had taken note of what it suspected was a disproportionately low incidence of actuaries in corporate leadership positions. Not only were they being beaten out in the senior-level job market by other financial professions, but the organization felt that employers and clients alike generally had inaccurate perceptions of what actuaries really were—most notably, that they were averse to taking risks. In light of this, the SOA needed to bolster its collective “hireability”—a decidedly ironic objective in the context of the currently dismal job climate.

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