Social Media Tools Important to Business Reporting


According to a new study by Arketi Group, b2b public relations and marketing firm, 68% of journalists consider the impact of social media on BtoB reporting to be positive.

When asked how journalists use the Internet:

    * 95% say search
    * 92% say reading news
    * 92% say emailing
    * 89% say finding story ideas
    * 87% say finding news sources
    * 75% say reading blogs
    * 64% say watching webinars
    * 61% say watching YouTube
    * 59% say social networks

Eighty-eight percent of journalists say they spend 20 or more hours a week on the Internet; 85% have a LinkedIn account, 55% are on Facebook and 24% tweet on Twitter.

Ninety-two percent of journalists say they get story ideas from news releases; 85% turn to industry sources, and an equal number tap PR contacts. Twelve percent have used Twitter to find a source or story idea.

Corporate Web sites make a difference in how journalists view an organization; 80% say companies without a Web site are less credible.

The growth of "citizen journalism" has not gone unnoticed by most journalists, more than half (56%) of those surveyed rate the impact of citizen journalism as positive.


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.