Social Media Tools Important to Business Reporting


According to a new study by Arketi Group, b2b public relations and marketing firm, 68% of journalists consider the impact of social media on BtoB reporting to be positive.

When asked how journalists use the Internet:

    * 95% say search
    * 92% say reading news
    * 92% say emailing
    * 89% say finding story ideas
    * 87% say finding news sources
    * 75% say reading blogs
    * 64% say watching webinars
    * 61% say watching YouTube
    * 59% say social networks

Eighty-eight percent of journalists say they spend 20 or more hours a week on the Internet; 85% have a LinkedIn account, 55% are on Facebook and 24% tweet on Twitter.

Ninety-two percent of journalists say they get story ideas from news releases; 85% turn to industry sources, and an equal number tap PR contacts. Twelve percent have used Twitter to find a source or story idea.

Corporate Web sites make a difference in how journalists view an organization; 80% say companies without a Web site are less credible.

The growth of "citizen journalism" has not gone unnoticed by most journalists, more than half (56%) of those surveyed rate the impact of citizen journalism as positive.


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