Social Media Tools Important to Business Reporting


According to a new study by Arketi Group, b2b public relations and marketing firm, 68% of journalists consider the impact of social media on BtoB reporting to be positive.

When asked how journalists use the Internet:

    * 95% say search
    * 92% say reading news
    * 92% say emailing
    * 89% say finding story ideas
    * 87% say finding news sources
    * 75% say reading blogs
    * 64% say watching webinars
    * 61% say watching YouTube
    * 59% say social networks

Eighty-eight percent of journalists say they spend 20 or more hours a week on the Internet; 85% have a LinkedIn account, 55% are on Facebook and 24% tweet on Twitter.

Ninety-two percent of journalists say they get story ideas from news releases; 85% turn to industry sources, and an equal number tap PR contacts. Twelve percent have used Twitter to find a source or story idea.

Corporate Web sites make a difference in how journalists view an organization; 80% say companies without a Web site are less credible.

The growth of "citizen journalism" has not gone unnoticed by most journalists, more than half (56%) of those surveyed rate the impact of citizen journalism as positive.


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.