B2B Journalists Feel Digital Media Makes Their Jobs Easier


A recent study by Arketi Group finds that 68% of journalists feel that social media has generally had a positive effect on reporting within the B2B sector. Of the 61 professional journalists across several B2B categories that were polled, practically all of them (97%) say that the Internet has made their job easier, with 88% spending more than 20 hours a week online. Other notable findings include:

•    30% of journalists say blogs make their job easier;
•    92% of journalists say they get story ideas from news releases, 85% turn to industry sources and 85% tap public relations contacts;
•    When it comes to reporting, only 3% of the journalists surveyed write solely for a print publication and 24% indicate that more than 75% of their news outlet’s Web site content does not appear in the print publication; and,
•    The most useful information on a corporate Web site is contact information (93%), followed by press rooms/press kits (90%).


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