For Business Crises, Bad Press Doesn’t Fit the Crime


According to a recent report by the Institute for Crisis Management, negative news coverage of business crises was disproportionately high in 2008. The study, which covered 1,500 print publications worldwide, found that eight of the 16 crisis categories examined showed significant increases in negative press despite minor increases in actual crises.

According to the report, the rise of social media may have played a part, allowing stories to flow more freely and quickly. Other findings include:

•    Defects and recalls, business financial losses, hostile takeovers, workplace accidents and deaths and environmental incidents were up 21%;
•    Eight of the most crisis-prone industries repeated from the previous year, with food and insurance being the two new additions to the top 10;
•    51 hostile takeovers were big enough to make headlines in 2008, up 38% from the year before;
•    Product defects and recalls accounted for 15% of all crises in 2008, including recalls by GM, BMW, Nissan, Ford, Honda, Pontiac, Chrysler and Porsche; and,
•    Workplace violence made up 17% of all negative business and school news in 2008, up 18% from 2007.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.