Case Study: Writers Guild of America East Strikes Back With Communications

Company: Writers Guild of America, East Agency: Goldman Communications Group Timeframe: November 2007- February 2008 In the Hollywood hierarchy, it has been a historical reality that very often the content creators—the writers—wield the least amount of power when it comes to protecting both their intellectual property and accrued benefits. It’s been the provenance of much discord between the writers seeking to reap the fruits of their labor and the producers seeking to relegate them to the lowest rung on the totem pole. It came to a head on Nov. 2, 2007, when the Writers Guild of America rejected its union contract, which had just expired, and went on strike against the Alliance of Motion Picture and Television Producers (AMPTP). The writers’ beef: no compensation for new media as provided in the union contracts with AMPTP.

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