Using Twitter for Media Outreach: Start the Conversation


When using Twitter for media outreach, tread carefully. More and more media are signing onto Twitter, but commnications execs might want to reconsider using the platform as a vehicle for pitching story ideas. "This is not the place for a hard pitch," says Kelley Cooper, Internet marketing manager of the Greater Phoenix Convention & Visitors Bureau. "Twitter is a conversation starter."

Beyond pitching, Twitter is good for cultivating relationships with media and for observing reporters' interests, personalities and interactions with their audiences.


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.