Tip Sheet: Study Gauges Media’s Perception of PR’s Value & Suggests Room for Improvement


By Larry Parnell A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us as PR professionals to "listen to the customer" to improve our results. The study, conducted by Cision in conjunction with The George Washington University Masters in Strategic Public Relations program, received 745 responses to a series of questions covering preferred sources and principal contacts for story ideas and how journalists prefer to be approached by PR people. The respondents represented all major media, including newsmagazines, newspapers, Internet-based and the broadcast media (for more on the study's findings, see "Charting the Industry" on page 2). The results lead to strong agreement on a number of key issues.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.