Pick Your Poison: Tips for Pitching All Types of Media Representatives

by PR News | 03/09/2009

Gone are the days when most journalists seamlessly fit the classic stereotype: scrappy professionals armed with a beat-up notebook and a fat Rolodex who dashed in and out of chaotic newsrooms the moment a tip came in. That stereotype has since splintered into a million different pieces with the media's unstoppable fragmentation.

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