Pick Your Poison: Tips for Pitching All Types of Media Representatives

Gone are the days when most journalists seamlessly fit the classic stereotype: scrappy professionals armed with a beat-up notebook and a fat Rolodex who dashed in and out of chaotic newsrooms the moment a tip came in. That stereotype has since splintered into a million different pieces with the media's unstoppable fragmentation. Today, communications professionals don't have the advantage of owning a finite list of reporters, with whom they could cultivate relationships, exchange favors and call by their first names. Rather, they must contend with a new reality: a different type of media for seemingly every personality. There are still the traditional categories--television, print and broadcast--whose preferences have evolved at a snail's pace in comparison to their digital counterparts (but evolved nonetheless).

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