Pitch-Perfect Media Relations Gives PR a Head Start in Tough Economy

By Brian Parrish Early in their careers, successful public relations practitioners master the balancing act necessary for effective media relations: reconciling their clients' messaging needs with publications' editorial requirements. Even in the best of times, this is no simple task. But in today's tough economic environment--further complicated by a rapid reduction in the number of media outlets and increased pressure to demonstrate PR's value--effective media relations has become more challenging than ever. According to an October 2008 study released by the Audit Bureau of Circulation, collective newspaper circulation was down 5% from the previous year. This reduction has caused outlets to cut staff, especially in the newsroom.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.