Better Safe Than Sorry: An Internal Branding/Employee Relations Campaign Puts Safety First

Company: Worthington Industries Agency: Fahlgren Mortine Timeframe: 2007 Since 1955, Worthington Industries, a metal processing company based in Columbus, Ohio, and its employees have lived a philosophy based on what they call the "Golden Rule" (basically, "be safe") which inspired Worthington to revitalize its safety program beginning in 2001. After all, safety is an ever-present issue for companies in the manufacturing industry; a high incidence of illness and injury reduces productivity, increases costs associated with insurance and lowers employee morale. To avoid these negative side effects, Worthington Industries developed and implemented in 2007 a safety management initiative focused on employee involvement and positive reinforcement (such as offering benefits like employees profit-sharing). The effort was branded the "Safe Works" program. Manufacturing Synergy Employees were and continue to be very hands-on in the creation and evolution of the program.

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