Better Safe Than Sorry: An Internal Branding/Employee Relations Campaign Puts Safety First


Company: Worthington Industries Agency: Fahlgren Mortine Timeframe: 2007 Since 1955, Worthington Industries, a metal processing company based in Columbus, Ohio, and its employees have lived a philosophy based on what they call the "Golden Rule" (basically, "be safe") which inspired Worthington to revitalize its safety program beginning in 2001. After all, safety is an ever-present issue for companies in the manufacturing industry; a high incidence of illness and injury reduces productivity, increases costs associated with insurance and lowers employee morale. To avoid these negative side effects, Worthington Industries developed and implemented in 2007 a safety management initiative focused on employee involvement and positive reinforcement (such as offering benefits like employees profit-sharing). The effort was branded the "Safe Works" program. Manufacturing Synergy Employees were and continue to be very hands-on in the creation and evolution of the program.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.