Dare to be Different: Attracting Media Attention


Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company's profile when it comes to attracting media attention. However, it must make sense in the framework of your team's PR strategy, says Barb Plunkett, marketing director for MacPhail Center of Music. Following are her best practices to companies and/or agencies wishing to broaden and generate media awareness of their client or organization, while incorporating an out-of-the-norm component:

  • Don't be wacky just for the sake of it. Avoid stunts that make no sense to the mission of your campaign and its overall strategy. You will defeat your purpose and look silly.

  • Strive to find meaning in your campaign's so-called odd component. For Plunkett, this was exemplified by the creation of the "Construction Concerto," an original composition that highlighted the construction of MacPhail's new facility, featuring unusual percussive elements (i.e. jackhammer sounds). "This was great for our audience to witness and hear [at the groundbreaking]," she says.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.