Optimizing Your Press Release or Web Content


To widen your access and reach on the Web, it's important to optimize press releases and online content for media. Here are a few surefire tips:

•    Think upward and to the left
•    Optimize for people first, search engines next
•    Use keywords in title, subhead and body
•    Don’t obsess over keyword density
•    For a 500-word release, use target keywords between two and four times
•    Use keywords in links to company Web site (landing pages)
•    Add media, including images, podcast, videos, PDFs and word documents

Source: Lee Odden, CEO, TopRanking Online Marketing


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.