Optimizing Your Press Release or Web Content

To widen your access and reach on the Web, it's important to optimize press releases and online content for media. Here are a few surefire tips:

•    Think upward and to the left
•    Optimize for people first, search engines next
•    Use keywords in title, subhead and body
•    Don’t obsess over keyword density
•    For a 500-word release, use target keywords between two and four times
•    Use keywords in links to company Web site (landing pages)
•    Add media, including images, podcast, videos, PDFs and word documents

Source: Lee Odden, CEO, TopRanking Online Marketing

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