How to Develop a Media-Friendly Web Site


Looking for ways to improve your relationship with the media? How about starting with your Web site. Following are a few tips offered by Open Books marketing/PR director Becca Keaty on how you can whip your newsroom/press page into tip-top media shape:

•    Be organized and archive your news: “We have a long list of events we’ve participated in and all of our news stories are archived on the press page,” says Keaty. “This has helped the media remember who we are in the community and highlights what we’re working on.”
•    Update your site regularly. This cannot be stressed enough. If you want your site to be taken seriously by the press, don’t leave outdated information on your home or press page ad infinitum. “It just blows my mind in this day and age how many nonprofits have sites whose landing pages are not updated,” Keaty says. “Often they don’t have the [right name and contact information] of the current executive director. There’s no excuse for it.” To remedy this, Open Books staffers update information themselves using the site’s CMS system.




Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.