Best Practices for Writing Media Center Content


Following are a few guidelines that will help you write and shape content for your company's newsroom or media center:

•    Utilize a robust content management system; consider using blog publishing platforms as a content-management system for media centers.
•    Train content team on integration of SEO best practices for media kits, releases, etc.
•    Optimize template for search.
•    Integrate multimedia throughout—utilize YouTube (and other platforms) to extend footprint.
•    Develop a compelling narrative by aggregating third-party content and providing commentary.
•    Maximize information accessibility: Embed search tool to navigate the site content. Provide gallery of fact sheets. Include Web 2.0 contact information (IM/Twitter/etc.). Make all information available via RSS.

Source: Andrew Barnett, director of Fleishman-Hillard Digital.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.