Millennial Journalists Lead New Media Usage

While journalists across all age groups are rapidly adopting social media tools, the greatest usage is shown to be among young “Millennial Generation” journalists (18-29 year-olds). Preliminary findings about these Millennial Generation journalists, shared by the Society for New Communications Research Symposium, revealed that 100% of Millennial respondents believe new media and communications tools are enhancing journalism, versus 40% in the 50-64-year-old demographic. The study, conducted by SNCR and Middleberg Communications, includes the following findings:

•    87% of 18-29 year-olds believe bloggers have become important opinion-shapers, versus 60% of 50-64 year-olds;

•    87% of  18-29 year-olds confirm that new media and communications enhances the relationship with their audience, versus 42% of 50-64 year-olds;

•    48% of all respondents use LinkedIn, and 45% use Facebook to assist in reporting;

•    68% of all respondents use blogs to keep up on issues or topics of interest; and,

•    86% of all respondents use company Web sites, 71% use Wikipedia, and 46% use blogs to research an individual organization.   PRN 

Source: SNCR and Middleberg Communications

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