Millennial Journalists Lead New Media Usage


While journalists across all age groups are rapidly adopting social media tools, the greatest usage is shown to be among young “Millennial Generation” journalists (18-29 year-olds). Preliminary findings about these Millennial Generation journalists, shared by the Society for New Communications Research Symposium, revealed that 100% of Millennial respondents believe new media and communications tools are enhancing journalism, versus 40% in the 50-64-year-old demographic. The study, conducted by SNCR and Middleberg Communications, includes the following findings:

•    87% of 18-29 year-olds believe bloggers have become important opinion-shapers, versus 60% of 50-64 year-olds;

•    87% of  18-29 year-olds confirm that new media and communications enhances the relationship with their audience, versus 42% of 50-64 year-olds;

•    48% of all respondents use LinkedIn, and 45% use Facebook to assist in reporting;

•    68% of all respondents use blogs to keep up on issues or topics of interest; and,

•    86% of all respondents use company Web sites, 71% use Wikipedia, and 46% use blogs to research an individual organization.   PRN 

Source: SNCR and Middleberg Communications


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.