Finding a Good Company Expert/Spokesperson

Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you'll be on your way.

When selecting your company expert, select an individual who:  

•    Is open to talking to print and broadcast media;
•    Has unique industry experiences;
•    Possesses a good understanding of the company—its mission, vision and goals;
•    Offers exceptional industry knowledge and insights;
•    Is well spoken and/or comfortable in the spotlight; and
•    Displays confidence and charisma.

These tips were written by Jennifer Manocchio, VP of Sweeney, a full-service marketingi and PR agency. A larger version of this article will appear in the upcoming PR News' Media Training Guidebook. Check PRNewsonline for updates.