Finding a Good Company Expert/Spokesperson


Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you'll be on your way.

When selecting your company expert, select an individual who:  

•    Is open to talking to print and broadcast media;
•    Has unique industry experiences;
•    Possesses a good understanding of the company—its mission, vision and goals;
•    Offers exceptional industry knowledge and insights;
•    Is well spoken and/or comfortable in the spotlight; and
•    Displays confidence and charisma.

These tips were written by Jennifer Manocchio, VP of Sweeney, a full-service marketingi and PR agency. A larger version of this article will appear in the upcoming PR News' Media Training Guidebook. Check PRNewsonline for updates.





Comments Off

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.