Finding a Good Company Expert/Spokesperson

Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you'll be on your way.

When selecting your company expert, select an individual who:  

•    Is open to talking to print and broadcast media;
•    Has unique industry experiences;
•    Possesses a good understanding of the company—its mission, vision and goals;
•    Offers exceptional industry knowledge and insights;
•    Is well spoken and/or comfortable in the spotlight; and
•    Displays confidence and charisma.

These tips were written by Jennifer Manocchio, VP of Sweeney, a full-service marketingi and PR agency. A larger version of this article will appear in the upcoming PR News' Media Training Guidebook. Check PRNewsonline for updates.

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.