Finding a Good Company Expert/Spokesperson
When selecting your company expert, select an individual who:
• Is open to talking to print and broadcast media;
• Has unique industry experiences;
• Possesses a good understanding of the company—its mission, vision and goals;
• Offers exceptional industry knowledge and insights;
• Is well spoken and/or comfortable in the spotlight; and
• Displays confidence and charisma.
These tips were written by Jennifer Manocchio, VP of Sweeney, a full-service marketingi and PR agency. A larger version of this article will appear in the upcoming PR News' Media Training Guidebook. Check PRNewsonline for updates.
You might also be interested in:
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- PR Pros' 11 Commandments for Working With Reporters
- How to Get Executives to Submit to Media Training...and Maybe Enjoy it
- Twitter: Friend or Foe When Pitching Media?