Newspapers/TV Most Trusted Source of Info


A new survey finds that Americans consider television and daily newspapers the most credible sources of news and information. Television was viewed as the most trusted media source, scoring a 6.6 on a one-to-10 credibility scale. Daily newspapers ranked second, earning 6.3 points out of 10.

The national study of 1,005 adults was conducted by Opinion Research Corporation’s CARAVAN® Services and sponsored by ARAnet, which provides content to newspapers and Web sites, including two-thirds of the nation’s top-100 daily newspapers.
Survey respondents assigned credibility scores ranging from one for “not at all credible” to 10 for “extremely credible” to seven types of media. The results of the survey were:

•    Television: 6.6
•    Daily newspaper: 6.3
•    Radio: 6.0
•    Online: 5.6
•    Weekly community paper: 5.2
•    Magazines: 4.6
•    Free shopper: 3.5
   
The credibility scores corresponded with the amount of news and information people say they receive from each media source each month, with television and daily newspapers ranking as the top two sources.

Source: ARAnet




Comments Off

Deals of the Week

Get $150 Off PR News' Google Conference

 google-conf-180x150-sb

Join us on February 11, 2015, for PR News’ essential Google Conference at the Hyatt Regency San Francisco, and learn how to take advantage of everything Google has to offer communicators.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.