How to Make Your Web sites Media-Friendly

Take t from an experienced reporter/writer/editor, there's nothing a media person loathes more when scrolling for information on a Web site than disorganization, unneccessary complication (i.e. too many clicks) and clutter. Just a cursory glance will make a reporter click off quickly never to appear again. So what should you do to make your Web site media friendly? Just follow these 10 tips:


One-click access: Too many Web sites force reporters to guess where the pressroom is hiding. Make sure there's a direct link off of your company's home page.

News on the home page: This is obvious for its expediency. 

After-hours contacts: Of course, no PR person really wants to post her cell phone number to a public Web site, but some sort of after-work contact info is essential.

Useful search functions: Sure, you post press releases, but are they searchable? They have to be because reporters work by beats.

Fact sheets: Where have the bulleted, easy-to-read facts sheets gone? Pizzo says they're a rare find in pressrooms, and that's too bad, because they're a brilliant tool for time-pressed journalists.

Newsletter formats: Too many pressrooms are set up to look like lists. Create an attractive design that presents visiting journalists with a host of helpful resources: press kits, events, media contacts and executive head shots.

Printer-friendly: It's a small touch, but one many Web sites neglect. Do you offer pressroom visitors a printer-friendly option, or do you force them to print out extra pages and waste ink?

Executive speeches and articles: Reporters don't want stale quotes from your press releases. They want to find something on their own that hasn't been used by everyone else.

FAQs: If your PR staff if answering the same questions from reporters more than a few times a month, put them into an FAQ.

Downloadable logos


Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.