Six Ways to Court Bloggers

For PR  professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips:

  • Take a blogger out to lunch: "If  you value the blogosphere, [it's imcumbent upon you to do so,"] says Michael Malone of Broadcasting & Cable magazine.

  • Be mindful of the online audience: "Readers want personalized news," notes USA Today's Andrea Stone. "It's not want journalists want—it's what they want."

  • Think outside the newspaper box.

  • Don't spam a blogger.

  • Target and identify the influential bloggers in your space by using resources such as Blogrolls and Google Blog Search, says Joe Ciarollo, who blogs for mediabistro's PR Newser.

  • Send a pitch that's concise and to the point—and if you have video that's representative of it, all the better!

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