Six Ways to Court Bloggers


For PR  professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips:

  • Take a blogger out to lunch: "If  you value the blogosphere, [it's imcumbent upon you to do so,"] says Michael Malone of Broadcasting & Cable magazine.

  • Be mindful of the online audience: "Readers want personalized news," notes USA Today's Andrea Stone. "It's not want journalists want—it's what they want."

  • Think outside the newspaper box.

  • Don't spam a blogger.

  • Target and identify the influential bloggers in your space by using resources such as Blogrolls and Google Blog Search, says Joe Ciarollo, who blogs for mediabistro's PR Newser.

  • Send a pitch that's concise and to the point—and if you have video that's representative of it, all the better!


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.