10 Ways NonProfits Can Maximize Press Coverage
1. Make a Flash file that goes along with an e-mail pitch. This application should be relevant to your organization’s goals and accompany a compelling e-mail that highlights the Flash file’s message.
2. Hold a contest. Attract people to your organization and gain publicity by creating a contest around your organization’s goals.
3. Introduce an award. Hold a ceremony or luncheon for the award and ask volunteers, donors, members and employees to participate.
4. Celebrate your organization’s anniversary.
5. Put a twist on old events. Think of new, creative ways to connect with people for upcoming events.
6. Hold a party. Invite as many people as you can and focus the event on your organization’s mission. Put together a small party kit complete with invitations, a hostess gift and thank-you gifts for donors and volunteers.
7. Run a public service ad. The only cost that goes into a public service ad is the cost to design it.
8. Create a speaker’s bureau. Get members of your organization to volunteer to speak at different events on your company’s behalf. .
9. Perform a community project. Recruit employees to volunteer in the community.
10. Create an online press room. Put together basic information such as fact sheets, news releases, annual reports, media contacts, subject-matter expert information, and previous media coverage in the “press room” section of your organization’s Web site. Allow reporters to access information that will help them learn about your organization.
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