10 Ways NonProfits Can Maximize Press Coverage

Yes, even cash-strapped nonprofits can increase their media profile without dipping into limited company coffers. Here are 10 ways to do so:

1. Make a Flash file that goes along with an e-mail pitch. This application should be relevant to your organization’s goals and accompany a compelling e-mail that highlights the Flash file’s message.

2. Hold a contest. Attract people to your organization and gain publicity by creating a contest around your organization’s goals.

3. Introduce an award. Hold a ceremony or luncheon for the award and ask volunteers, donors, members and employees to participate.

4. Celebrate your organization’s anniversary.

5. Put a twist on old events. Think of new, creative ways to connect with people for upcoming events.

6. Hold a party. Invite as many people as you can and focus the event on your organization’s mission. Put together a small party kit complete with invitations, a hostess gift and thank-you gifts for donors and volunteers.

7. Run a public service ad. The only cost that goes into a public service ad is the cost to design it.

8. Create a speaker’s bureau. Get members of your organization to volunteer to speak at different events on your company’s behalf. .

9. Perform a community project. Recruit employees to volunteer in the community.

10. Create an online press room. Put together basic information such as fact sheets, news releases, annual reports, media contacts, subject-matter expert information, and previous media coverage in the “press room” section of your organization’s Web site. Allow reporters to access information that will help them learn about your organization.

Source: Ragan

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