Three Ways to Get Media Attention
What they want more than anything is reliable insight. In other words, they want their sources to say something meaningful, true and authentic. Sounds simple enough but it really appears to be in short supply. Journalists are searching far and wide for those who are willing to speak the truth about important topics.
Here are my top three tips for building relationships with the national press:
Can the canned speech. Fetishes aside, nobody wants smoke blown up their behind. Sources need to have clear message points and be prepared when speaking with the media, but real opinions and verifiable facts will trump the spin every time. Lead with the truth about your business or industry and you will be on your way.
Banish the gods of fear. Speak with authority and conviction; don't be afraid to speak your mind about issues that are important to your industry. Quotes with a measurable level of emotion will stand out. Too often, sources fear their strong words might do damage.
Help by "trendspotting," or better yet, "scoopspotting." Journalists love to identify the next big trend. Want a journalist to remember you, help them out by letting them know which way your industry is turning/heading. Further, if you can offer up a real nugget of unreported news (a scoop), you will have a friend for a long time.
John P. David has more than 18 years of experience in the public relations industry, serving Florida-based and national clients. For more information, contact him at firstname.lastname@example.org or visit www.davidgarciapr.com. This article was excerpted from the original that appears on the All About Public Relations Web site.
You might also be interested in:
- Using Media Elements to Rebrand Environmental Group
- 6 Ways to Make Brand Journalism Work for You
- Frito-Lay Crowdsources Potato Chip Flavors, But One Detail Might be a Buzzkill
- Stephen Colbert Generates Positive PR for Authors—and Himself—in Hachette-Amazon Dispute
- PR Lessons from a Growing Meat Scandal