Mastering E-mail Etiquette to Media
Bigger isn’t better. Not everyone has a high-speed connection. Shrink files to no more than 100K. If you can’t do that, post them to your online press room and provide a download link.
Stop left-field pitching. A journalist who places a query on ProfNet or HARO for summer travel ideas really doesn’t want to read your pitch for new air conditioner technology.
Remember and say names. The more you personalize e-mail to media contacts, the more likely they will read it.
Pitch one-to-one. Don't send out a mass e-mail pitch and list all the recipients in the “To” box. Reporters really do not like to see which of their competitors are getting the exact same piece of news they're getting at the same time.
You might also be interested in:
- How Bruce Lee's Yellow Jumpsuit Drove Brand Awareness for an Unsung Museum
- Redskins Twitter Fail Is a Lesson and a Reminder to Communicators
- 7 PR Leaders Weigh In on Way Ahead for Subway
- 10 Tips for Using the PESO Model to Score Earned Media Coverage
- How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign