How to Make Your Online Pressroom Reporter-Friendly

Some online pressrooms are a study in obfuscating clutter and about as reporter-friendly as a tightly lipped C-suite executive whose company is about to be bought by another. But it doesn’t have to be that way. If you want to make your Web site a venue that’s amenable to media, following are some guidelines:

Be organized: Old press releases should be archived—don’t leave them up on your site’s home page for eternity. That makes your company’s communications department look sloppy.

Avoid excessive downloads of PDF files: Reporters on deadline don’t have time to download a million files. Plus, frequently, reporters may have to download an application just to open these files.

Make sure newsworthy articles have a one-click access on your company’s home page: This should be obvious. Make it easy for the reporter to find the article and read it in its entirety.

Put breaking news on the ome page: Again, this is a given and when you do this, you are serving your media audience.

Post after-hours contacts: News cycle are 24/7 and very often a reporter will want to contact someone after hours.

Make sure your press releases are searchable.

Include fact sheets: They’re an excellent resource for deadline-driven journalists. Use them.

Use a newsletter format: Many pressrooms look like lists. A newsletter format is more helpful and eye-catching when it comes to catching important information.

Make the articles/news items in your press room printer-friendly: Don’t force reporters to print out extra pages.

Avoid using stale, banal quotes in articles.

Incorporate FAQs.

Use downloadable logos.


Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.