How to Make Your Online Pressroom Reporter-Friendly

Some online pressrooms are a study in obfuscating clutter and about as reporter-friendly as a tightly lipped C-suite executive whose company is about to be bought by another. But it doesn’t have to be that way. If you want to make your Web site a venue that’s amenable to media, following are some guidelines:

Be organized: Old press releases should be archived—don’t leave them up on your site’s home page for eternity. That makes your company’s communications department look sloppy.

Avoid excessive downloads of PDF files: Reporters on deadline don’t have time to download a million files. Plus, frequently, reporters may have to download an application just to open these files.

Make sure newsworthy articles have a one-click access on your company’s home page: This should be obvious. Make it easy for the reporter to find the article and read it in its entirety.

Put breaking news on the ome page: Again, this is a given and when you do this, you are serving your media audience.

Post after-hours contacts: News cycle are 24/7 and very often a reporter will want to contact someone after hours.

Make sure your press releases are searchable.

Include fact sheets: They’re an excellent resource for deadline-driven journalists. Use them.

Use a newsletter format: Many pressrooms look like lists. A newsletter format is more helpful and eye-catching when it comes to catching important information.

Make the articles/news items in your press room printer-friendly: Don’t force reporters to print out extra pages.

Avoid using stale, banal quotes in articles.

Incorporate FAQs.

Use downloadable logos.


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications


In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription


Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.