If At First You Don’t Succeed, Try Another Angle



For Sue Vitters Howland, VP of Weber Shandwick, attracting the media’s attention to your company’s innovative initiatives may have everything to do with the focus of your pitch.

“Workforce trends tend to have a broad appeal with the media. Reporters who cover business, employment, education, retail, social issues, etc., are all interested in various angles of workforce stories. So if, for example, you don’t succeed in piquing the interest of the business reporter, then identify an education angle to the story and pitch the education reporter,” she says. “Additionally, companies often implement workforce initiatives across the organization, and if the company is national, that means you’ll be able to provide that ever-important local angle for daily newspaper reporters across the country. Finally, many organizations release significant studies on national workforce topics. The key is to identify the compelling stories and trends that relate to your company’s initiative. Once you find a winning story, keep on pitching it to every city and type of media outlet that’s out there.”




Comments Off

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.