New Study Examines Journalists’ Relationship with New Media

Brodeur, along with its partner Marketwire, recently announced the results of a study that examined journalists’ relationships with new media. The survey showed that reporters’ perceptions and participation within social media sites and blogs correlates with their beats.

A total of 451 interviews were conducted about reporting in the areas of politics, lifestyle, technology, health care and travel. Among the findings:

•    Nearly half (47%) of all technology reporters and more than one-third (38%) of political reporters said they blogged as part of their reporting;

•    Over half of all reporters from all beats said social media and blogs are having a positive influence on the editorial direction of reporting;

• More than two-thirds of political reporters (77%) and half of lifestyle reporters (53%) felt that social media had a negative impact on the tone of coverage in their area;

•    Health care, travel and tech reporters were more likely to say that social media had a net positive impact on the tone of coverage in their area;

•    More than two-thirds (67%) of lifestyle reporters said that social media was having a negative impact on the accuracy of reporting in their area; and,

•    About the same percentage (64%) said it was having a negative impact on the quality of lifestyle reporting.

Source: Brodeur

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.