Consumers Control Future of Media, says Study
Extrapolating information from its 900 million customers, and including the attitudes of industry leaders, the study ultimately concluded that the public, not traditional media, will control 25% of the world’s entertainment by 2012.
The study distinguished four emerging trends within the collaborative entertainment phenomena: Immersive Living (the increasingly hazy line between real life and digital life); Geek Culture (the craving for more innovative forms of media); G Tech (the “feminization” of entertainment); and Localism (the user’s preference for homegrown content).
Nokia claims that much of this entertainment will be created and circulated on mobile phones.
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