Picking a Celeb Spokesperson



To gain awareness of your company's cause or charity, picking a celebrity spokesperson can be an effective way of attracting media attention. But be smart about it. Don’t arbitrarily pick someone just because he or she is famous, says Julie Duffy, director of corporate communications for Hasbro, Inc.

“Don’t pick a celebrity just for the sake of picking a celebrity. Really try and think it through. Find someone who is passionate, someone who makes sense for the cause, and someone who has a reason for why they would be involved,” she maintains. “First of all, it’s easier to get the celebrity’s interest if it’s something he or she is personally passionate about. When Billy Ray Cyrus was talking to media during the Quantico [kick-off event for the Tonka/Toys for Tots 60th Anniversary Drive], it was so clear he cared deeply about the military and children and about giving during the holidays. He’s also a real family man. Make sure that when you pick a celebrity to be a spokesperson for your company’s cause or charity, it’s logical and not a stab in the dark that you’re going to get publicity because there’s a celebrity there.”

Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.