Picking a Celeb Spokesperson



To gain awareness of your company's cause or charity, picking a celebrity spokesperson can be an effective way of attracting media attention. But be smart about it. Don’t arbitrarily pick someone just because he or she is famous, says Julie Duffy, director of corporate communications for Hasbro, Inc.

“Don’t pick a celebrity just for the sake of picking a celebrity. Really try and think it through. Find someone who is passionate, someone who makes sense for the cause, and someone who has a reason for why they would be involved,” she maintains. “First of all, it’s easier to get the celebrity’s interest if it’s something he or she is personally passionate about. When Billy Ray Cyrus was talking to media during the Quantico [kick-off event for the Tonka/Toys for Tots 60th Anniversary Drive], it was so clear he cared deeply about the military and children and about giving during the holidays. He’s also a real family man. Make sure that when you pick a celebrity to be a spokesperson for your company’s cause or charity, it’s logical and not a stab in the dark that you’re going to get publicity because there’s a celebrity there.”




Comments Off

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.