Five Simples Rules for Handling the Press When in Crisis Mode
Rule Number One: Answer every press call, even if all you can say is you can't comment at the present time.
Rule Number Two: Give reporters a number where they can reach you after hours for last-minute questions.
Rule Number Three: If you want to keep your comments off the record, tell the reporter before you answer any questions.
Rule Number Four: Keep an ongoing log of whom you spoke to and when, and what the conversation was about.
Rule Number Five: If the issue is complex, then it may behoove you to refer the reporter to an expert in your field who can further clarify or explain the situation.
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