Five Simples Rules for Handling the Press When in Crisis Mode


Imagine this scenario: It's 5:00 pm and you just got word that your company's CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do you do? Following are five smart ways for you to do both damage control while getting the story out.

Rule Number One: Answer every press call, even if all you can say is you can't comment at the present time.

Rule Number Two: Give reporters a number where they can reach you after hours for last-minute questions.

Rule Number Three: If you want to keep your comments off the record, tell the reporter before you answer any questions.

Rule Number Four: Keep an ongoing log of whom  you spoke to and when, and what the conversation was about.

Rule Number Five: If the issue is complex, then it may behoove you to refer the reporter to an expert in your field who can further clarify or explain the situation.

Source: BusinessWeek

Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.