Following are six best practices to follow when pitching bloggers:
1) Read more than the blog’s most recent post. Familiarize yourself with the targeted blog’s history and tone. What subjects pop up as frequent sources of conversation? Don't pretend to know more than you do. Frauds can be easily unmasked. Avoid this at all cost and do your research.
2) Search the blog for any client or relevant product/industry mention to see if they’ve been covered. If they have talked about your client or product in the past, then you have an opening for your pitch.
3) Subscribe to the blog’s RSS feed or e-mail delivery. This will make it easy for you to be up-to-date on all the news and information being posted on the blog.
4) Participate in a thread on the blog and make sure this has nothing to do with your pitch. This will build a relationship with the blogger, which will ultimately be of benefit to you when you pitch.
5) Send the blogger an e-mail—again unrelated to your pitch. Introduce yourself and ask him or her what info they would like in the future to jump-start the relationship.
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