The Ultimate How-To Guide: Search Engine Marketing


Web 2.0 - that is, the collective name of the services that let people collaborate and share information online - has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0. According to Todd Defren, principal of Shift Communications and presenter during the July 31 PR News Webinar "Search Engine Marketing Strategies for Communicators" - PR 2.0 is "about human relations.

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