How To…Build A Multimedia Press Release

If press releases are one of the founding tenets of traditional PR, then multimedia press releases are the wave of current development. Thanks to the explosive growth of new media, as well as the waning attention spans of information consumers, print-only releases are working harder than ever to inform and intrigue. The age-old weak points of print releases - information overload, dull headlines, key facts buried at the bottom, irrelevant news - still remain, but many of them can be put to rest by incorporating multimedia components into the original product. Here's how: Know the lingo. Multimedia releases should contain at least some of the following (see sidebar for a complete list): live links to blogs, relevant news coverage and relevant blog posts; visuals like photos, video files or descriptive graphics; RSS feeds; and a "tagging" feature, a la Technorati or Digg.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.