The Well-Provisioned War Room And Why You Need One

When a crisis erupts, the communications team goes to ground, huddling in the "war room," the "command center." From this hub, PR leadership can call the shots, watching as the story unfolds and adjusting communications strategy moment to moment. The modern war room is thoughtfully outfitted. Technology plays a role, documents are a must, staffing is a critical factor and then there are the little things. Stock the fridge with sodas; you may be in here for a while.

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