Measurement

myths

We Need to Dispel These 5 PR Myths

August 24th, 2015 by

Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]

Leading the Charge: 5 Steps to Get Salespeople on Board With PR

August 24th, 2015 by

Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.

Data and Metrics You Can Use at Your Nonprofit to Win Budget Dollars

August 17th, 2015 by

Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?

5 Steps to Building a Winning Content Strategy

August 17th, 2015 by

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.

3 Measurement Tips to Help Prove PR’s Worth

August 5th, 2015 by

Measuring for PR pros doesn’t need to be complicated or bleak. In fact, solid measurement work can amplify the role PR plays in a company by being visual and engaging.

PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely

August 3rd, 2015 by

Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.

4 Ways to Improve Your Social Media Reporting and Measurement Process

August 3rd, 2015 by

Face it, data alone is unable to tell a story. It can’t highlight the most important issues; tell you what to do next or where to focus limited resources. And adding more data won’t help.

measure

55% of PR Pros Rate Their Data Analysis Expertise as Fair or Poor

July 30th, 2015 by

PR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros’ grasp of analytics and insights.

5 Questions to Ask Before Measuring Your Content Marketing Campaigns

July 27th, 2015 by

For some of us, the term “content marketing” is just a highfalutin term for things we’ve been doing for years: writing and producing interesting content and trying to earn the eyeballs and loyalty of our target audiences. For many others, it’s a whole new ball game that you just can’t buy a ticket to.

Silo-busting

PR is Sales is Marketing is Advertising

July 23rd, 2015 by

The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]