Measurement

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9 Issues for a Nationally Televised PR Debate

October 15th, 2015 by

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]

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5 Aspects of a Successful PR Measurement Plan

October 13th, 2015 by

The constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators.

Social Media Measurement on a Shoestring: Pay-to-Play Trend to Lead to Better Native Analytics

October 12th, 2015 by

We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.

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How to Create Content That’s Data Informed, Not Data Driven

October 5th, 2015 by

When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.

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Will Twitter’s ‘Buy’ Button Hasten the Marriage of PR and Marketing?

October 1st, 2015 by

Thanks to Twitter, PR, sales and marketing just got a little cozier. The company announced yesterday that retailers using certain e-commerce platforms can now sell products and services within a tweet by adding a “Buy” button.

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How to Turn ‘Nice to Know Data’ Into Actionable Insights

September 25th, 2015 by

Knowing what data to pull and measure to track the success of your social media efforts does not have to be a mystery.

Use These 6 Metrics for an Unbeatable SEO Strategy

September 23rd, 2015 by

While everyone from the C-suite down to the mailroom knows the necessity of a well-formed communications plan, the jury is still out on the best way to accurately report and measure its effectiveness.

Updated Barcelona Principles Set a Framework for Global Measurement

September 21st, 2015 by

The updated Principles are both similar and different from the original. The seven concepts in the seven Principles remain the same. What changed is a focus on best practices.

Reporting PR Data to Senior Leaders and Clients: 3 Points of View on How to Do It, What to Show

September 21st, 2015 by

Reporting metrics to senior-level management is a highly sensitive topic in PR circles. With budget season upon us, the topic gains in importance. But how should it best be done?

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What’s the Most Important PR Metric? Wrong Question

September 18th, 2015 by

At PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]