Measurement

Use These 6 Metrics for an Unbeatable SEO Strategy

September 23rd, 2015 by

While everyone from the C-suite down to the mailroom knows the necessity of a well-formed communications plan, the jury is still out on the best way to accurately report and measure its effectiveness.

Reporting PR Data to Senior Leaders and Clients: 3 Points of View on How to Do It, What to Show

September 21st, 2015 by

Reporting metrics to senior-level management is a highly sensitive topic in PR circles. With budget season upon us, the topic gains in importance. But how should it best be done?

Updated Barcelona Principles Set a Framework for Global Measurement

September 21st, 2015 by

The updated Principles are both similar and different from the original. The seven concepts in the seven Principles remain the same. What changed is a focus on best practices.

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What’s the Most Important PR Metric? Wrong Question

September 18th, 2015 by

At PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]

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How Strategic Communications Drives Business Outcomes

September 16th, 2015 by

A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.

How a Global Tech Firm Used Data Analysis to Steer Future PR Spending

September 14th, 2015 by

We asked Margot Sinclair Savell, the North America co-chair of AMEC, to present a case study showing the value of measurement in practical terms.

Why Your Team Surveys Fail—and How to Make Them Valuable Data Sources

September 14th, 2015 by

In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.

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How to Launch and Develop Multi-Platform Audience Campaigns

September 2nd, 2015 by

To ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured.

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3 PR Content Metrics You Need to Take More Seriously

September 1st, 2015 by

There’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task.

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4 Social Media Data Management Tips

August 31st, 2015 by

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive.