Measurement

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How Strategic Communications Drives Business Outcomes

September 16th, 2015 by

A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.

How a Global Tech Firm Used Data Analysis to Steer Future PR Spending

September 14th, 2015 by

We asked Margot Sinclair Savell, the North America co-chair of AMEC, to present a case study showing the value of measurement in practical terms.

Why Your Team Surveys Fail—and How to Make Them Valuable Data Sources

September 14th, 2015 by

In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.

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How to Launch and Develop Multi-Platform Audience Campaigns

September 2nd, 2015 by

To ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured.

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3 PR Content Metrics You Need to Take More Seriously

September 1st, 2015 by

There’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task.

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4 Social Media Data Management Tips

August 31st, 2015 by

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive.

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7 Strategies for Strong Influencer Relationships

August 27th, 2015 by

Bright House Network’s Brian Weber, a presenter at PR News’ upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market.

In Crisis PR the Best Measurement May Be No Measurement

August 26th, 2015 by

As we know, without the proper context and narrative, numbers can lie. In addition, some things PR people do are difficult or perhaps impossible to measure in a standard way.

5 Content Marketing Tips for PR Pros

August 26th, 2015 by

Content marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason.

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PR News’ 2015 Platinum PR Awards Finalists Announced

August 25th, 2015 by

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.