Measurement

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2 Easy (and Important) PR Metrics You Can Get From Google Analytics

December 3rd, 2015 by

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.

4 Key Metrics for Measuring Media Coverage

November 23rd, 2015 by

In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.

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3 Ways to Tell if Your PR is Working

November 18th, 2015 by

In order to have an illuminative PR measurement plan it has to be thought about early and often.

From Pitching to Metrics: 5 Tips to Improve Your PR Efforts in 2016

November 16th, 2015 by

In preparation for a successful 2016, here are some tips PR professionals may want to consider.

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PR News Survey: Two-Thirds of PR Pros Remain Unaware of Barcelona Principles

November 12th, 2015 by

Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.

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4 Ways to Get the C-Suite to Brag About Your Success

November 10th, 2015 by

When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives.

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Measurement: Know Your Goals AND Objectives

November 3rd, 2015 by

You need to see both the forest and the trees when it comes to knowing what you want.

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Sell PR Data to Senior Execs First—Then Sell Them on PR

October 28th, 2015 by

Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.