One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.
Whether to analyze performance success in 2015 or set a benchmark for 2016, measurement can provide a strategic roadmap for communicating with the public.
In preparation for a successful 2016, here are some tips PR professionals may want to consider.
Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.
When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives.
Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.
Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.