Measurement

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9 Steps to Optimizing Social Media Content

October 22nd, 2015 by

There are a number of ways to approach an SEO strategy for social, but if you keep in mind at least a certain number of principles, you will be a step closer to optimizing your brand’s social presence.

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Katie Paine’s 5 Data Points You Need in Your PR Dashboard

October 22nd, 2015 by

Measurement Hall of Famer Katie Paine will expand on these data points at PR News’ Nov. 18 Measurement Conference in Chicago.

4 Tips to Get the Most Out of PR Measurement

October 20th, 2015 by

It’s important to have the tools and materials needed to create the picture, but in the end, success is determined by how you use what’s at your disposal.

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14 Tweetable Tips From PR News’ Measurement Hall of Famers

October 15th, 2015 by

PR News Measurement Hall of Famers Linda Rutherford, Mark Weiner, Allyson Hugley and Pauline Draper-Watts share tweetable tips that can serve as a foundation for a successful measurement strategy.

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9 Issues for a Nationally Televised PR Debate

October 15th, 2015 by

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]

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5 Aspects of a Successful PR Measurement Plan

October 13th, 2015 by

The constant state of flux within the PR discipline makes a solid measurement foundation all the more essential for communicators.

Social Media Measurement on a Shoestring: Pay-to-Play Trend to Lead to Better Native Analytics

October 12th, 2015 by

We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work.

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How to Create Content That’s Data Informed, Not Data Driven

October 5th, 2015 by

When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.

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Will Twitter’s ‘Buy’ Button Hasten the Marriage of PR and Marketing?

October 1st, 2015 by

Thanks to Twitter, PR, sales and marketing just got a little cozier. The company announced yesterday that retailers using certain e-commerce platforms can now sell products and services within a tweet by adding a “Buy” button.

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How to Turn ‘Nice to Know Data’ Into Actionable Insights

September 25th, 2015 by

Knowing what data to pull and measure to track the success of your social media efforts does not have to be a mystery.