Measurement

Case Study: Twitter Connects Navy Sailors, Families and Fans—Proving There’s a Place for the Platform in the Military

March 7th, 2011 by

The normally conservative U.S. Navy took a chance when it incorporated Twitter into its communications mix, but by being authentic, @NavyNews proved to be a successful communications outlet.

Setting PR Objectives: Forget About Complexities and Dive Right In

March 7th, 2011 by

Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.

PR News Survey: How Do You Define ‘Influencer’?

March 2nd, 2011 by

Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions.

Packed House in D.C. Proves Metrics Are Top of Mind Among PR Pros

March 2nd, 2011 by

Social media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C..

PR News Hall of Fame Roundtable: Want Good Metrics? Research First

February 28th, 2011 by

PR News Measurement Hall of Fame inductees Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James Grunig discuss the need to do formative research and conceptualization before settling on measurement tactics, and where measurement will be going in 2012 and beyond.

PR News Measurement Hall of Fame: Past and Future Leaders

February 28th, 2011 by

We present PR News’ Measurement Hall of Fame inductees, class of 2011: Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James  Grunig. All will be honored at the March 1 PR Measurement Conference in Washington, D.C.

Tip Sheet: Measuring the Executive/Employee Connection Gap

February 28th, 2011 by

According to a recent survey, employees do not feel that senior management is empathetic. This perceived communications gap between top execs and employees can take a toll on employee engagement.

The Digital B2B Campaign: Agree on the Metrics First, Worry About Tools Later

February 28th, 2011 by

Too often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile.

Imperatives for Successful Change Management Initiatives

February 22nd, 2011 by

Pecchia Communications’ Dan Pecchia lays out some guidelines for communicating changes in top management at an organization.

What Is Influence—and How Do You Separate the Voices That Matter From the Digital Noise?

February 22nd, 2011 by

PR practitioners are drowning in the data of a million voices. PR Measurement Conference speaker Gary Lee of mBLAST lays out some essential steps to follow to find those influencers who have the most impact on your brand.