Measurement


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Mining Hidden Treasure of Media Analysis Research: Building Value Beyond PR

In more than 20 years of delivering media analysis programs to major companies, organizations and PR counsel, it has always been, and still remains, a puzzle as to why media analysis research seems so little … | MORE »

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Proving Your Worth: What Does Success Look Like?

Excerpt from Just-Published Guide to PR Measurement It’s the bane of any public relations professional’s existence.  How do you make clients and superiors – or  the decision makers who hold the purse strings – understand … | MORE »

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Tip Sheet: Why Most Measurement Systems Are Bogus (And How To Make Yours Better)

When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black. | MORE »

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Tip Sheet: Embracing The Clarity Of Measurement

Deliver significant media awareness…cut through the frenzied media clutter in a fun and buzz-worthy way…deliver media splash and an emotional connection. | MORE »

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Tip Sheet: Who Says No One’s Measuring?

I recently had a conversion experience. No, it wasn’t religious! It was, instead, related to the PR measurement world, and to my new-found faith in my fellow practitioners.

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Measuring Corporate Reputation, Part II: Unrolling The Road Map, Reaching A Goal

A common childhood retort comes to mind when contemplating the state of one’s corporate reputation: "Sticks and stones may break my bones, but words will never hurt me."

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Tip Sheet: Value, Expectations and ROI: Doing More With Less

PR professionals work diligently every day to deliver better results within the limitations of their budgets, but few seem to recognize that this is an ROI equation contributing directly to meaningful business results. Simple examples … | MORE »

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