Measurement

Agency Watch: Profitability Returns to ’08 Level

July 11th, 2011 by

Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.

Tip Sheet: Five Steps to Aligning Strategy With Social Media

July 11th, 2011 by

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.

Crunching Numbers: Tips for Building Calculator Tools

June 27th, 2011 by

For organizations rich with customer-valued data, creating calculator tools can dramatically improve the user’s experience.

Five Metrics to Help Measure the Effectiveness of Media Coverage

June 27th, 2011 by

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.

Clear Vision, Dialogue Help Align Employee Actions to Business Goals

June 20th, 2011 by

Aligning employees to business objectives—an exercise often tried but rarely achieved—is one of the Holy Grails for PR pros. According to experts, however, some quality conversations with employees can help with the alignment process.

Measurement Consolidation Looms Large at AMEC Conference in Lisbon

June 16th, 2011 by

VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement.

Twitter Watch: Jobs Buzz Rises as Apple Stock Falls 

June 13th, 2011 by

Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day.

Climbing the Message Analytics Ladder: A Step-by-Step Guide to Measurement

June 13th, 2011 by

This adaptation from the just-published PR Measurement Guidebook Vol. 5 offers tips to measure how loud your voice is resonating across different media platforms.