Measurement


avatar

Make Twitter an Effective Business Tool in Four Steps

It is not uncommon for users contemplating Twitter to come to the conclusion that getting involved with yet another social media platform would be a frivolous waste of time. However, more and more professionals are … | MORE »

Comments Off

avatar

10 Top Brands Using Twitter Effectively

Twitter is being used by scores of companies to engage clients; below are some of the top brands that are effectively utilizing the social media phenomenon. | MORE »

Comments Off

avatar

Promoting HR-PR Integration via Internal Metrics

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and … | MORE »

Comments Off

avatar

Measuring Employee Recognition for Maximum Results

Management teams often see employee recognition programs as an expense, and an unnecessary one at that. However, with the right approach—and a healthy does of measurement and ROI—these programs can become a solid investment in … | MORE »

Comments Off

avatar

Sample Social Media Data Sources

Social media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world. | MORE »

Comments Off

avatar

Assessing Your Organization’s Risks

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the | MORE »

Comments Off

avatar

Measurement Services Decide Between Man and Machine

As the number of measurement services providers continues to grow exponentially, one of the main points of differentiation is determining who controls the tone of coverage: a human or a machine. “The biggest difference is … | MORE »

Comments Off

avatar

The 5-Step Communications Measurement Scorecard

When trying to prove PR’s contribution to overall organizational success, it is wise to focus on how you can use PR planning to accelerate the accomplishments of your goals and objectives. According to Kathy Collins, … | MORE »

Comments Off

avatar

Remember That Listening Equals Measuring

Thanks to the duality of modern communications (organizations’ control being less than or, at best, equal to that of stakeholders), listening | MORE »

Comments Off

avatar

Social Media Measurement Checklist

With social media playing an intricate role in the way companies do business, use the checklist below to ensure you take full | MORE »

Comments Off