Measurement

7 Steps to Taking Your Media Measurement to the Global Stage

August 29th, 2011 by

Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.

PR Networking: Real-Life LinkedIn

August 15th, 2011 by

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry.

PR Networking: Real-Life LinkedIn

August 15th, 2011 by

March Communications co-founder Martin Jones discusses how personally engaging with one another and building collaborative networks will benefit the PR industry.

PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

August 2nd, 2011 by

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

August 2nd, 2011 by

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

August 1st, 2011 by

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

Want a Seat at the Table? Stick to Metrics That Matter—to Your CEO

July 25th, 2011 by

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

E-Mail Delivery Rates Up, Open Rates Are Down

July 17th, 2011 by

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.

Agency Watch: Profitability Returns to ’08 Level

July 11th, 2011 by

Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.

Tip Sheet: Five Steps to Aligning Strategy With Social Media

July 11th, 2011 by

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment.