Measurement

PR News Q&A: Margot Sinclair Savell on Avoiding Measurement Blind Spots

August 2nd, 2011 by

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

August 1st, 2011 by

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

Want a Seat at the Table? Stick to Metrics That Matter—to Your CEO

July 25th, 2011 by

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

E-Mail Delivery Rates Up, Open Rates Are Down

July 17th, 2011 by

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.

Agency Watch: Profitability Returns to ’08 Level

July 11th, 2011 by

Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.

Tip Sheet: Five Steps to Aligning Strategy With Social Media

July 11th, 2011 by

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

Bottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.

Scorecard: Give Your Media Coverage the ‘MBA’ Test

June 27th, 2011 by

The Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.

Crunching Numbers: Tips for Building Calculator Tools

June 27th, 2011 by

For organizations rich with customer-valued data, creating calculator tools can dramatically improve the user’s experience.

Five Metrics to Help Measure the Effectiveness of Media Coverage

June 27th, 2011 by

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.