Measurement


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Trust in Biz Takes a Turn—for the Best

Each year, the annual Edelman Trust Barometer takes the pulse of informed publics’ confidence in public and private institutions worldwide. In January 2009, the research revealed the lowest trust levels in its 10-year history—likely a … | MORE »

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Set Objectives for Your Measurement Success

PR professionals are always looking for ways to measure their PR efforts. So below we give you a tip that can help you put your measurment needs in perspective. | MORE »

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Make Twitter an Effective Business Tool in Four Steps

It is not uncommon for users contemplating Twitter to come to the conclusion that getting involved with yet another social media platform would be a frivolous waste of time. However, more and more professionals are … | MORE »

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10 Top Brands Using Twitter Effectively

Twitter is being used by scores of companies to engage clients; below are some of the top brands that are effectively utilizing the social media phenomenon. | MORE »

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Promoting HR-PR Integration via Internal Metrics

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and … | MORE »

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Measuring Employee Recognition for Maximum Results

Management teams often see employee recognition programs as an expense, and an unnecessary one at that. However, with the right approach—and a healthy does of measurement and ROI—these programs can become a solid investment in … | MORE »

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Sample Social Media Data Sources

Social media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world. | MORE »

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Assessing Your Organization’s Risks

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the | MORE »

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Measurement Services Decide Between Man and Machine

As the number of measurement services providers continues to grow exponentially, one of the main points of differentiation is determining who controls the tone of coverage: a human or a machine. “The biggest difference is … | MORE »

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The 5-Step Communications Measurement Scorecard

When trying to prove PR’s contribution to overall organizational success, it is wise to focus on how you can use PR planning to accelerate the accomplishments of your goals and objectives. According to Kathy Collins, … | MORE »

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