Measurement


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Web Analytics: Tying Earned Media Metrics to Business Outcomes

Lately there has been much talk of the need for PR executives to focus on business “outcomes” rather than on business “outputs.” The ability to demonstrate how PR drives ROI or sales is indeed measurement’s holy grail. | MORE »

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Weighted Media Cost: the Holy Grail of Metrics

A new white paper published by the Institute for Public Relations Commission on PR Measurement & Evaluation entitled, “Media Cost Weighting: A New Paradigm,” demonstrates the superiority of the Media Cost Weighting metric with four rigorous case studies. | MORE »

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PR News Q&A: For Aflac’s Kane, Reputation Is Everything

In this preview of PR News’ March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool. | MORE »

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Using Research and Measurement for a Company Rebranding Effort

American Water overhaults its brand thanks to an organized measurement and research program. | MORE »

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Adopting a Qualitative Approach to Media Measurement Assessment

In addition to a case study, the following offers a step-by-step approach to how you can measure your media efforts. | MORE »

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Leveraging The Four C’s Approach to Social Media Analytics

Believe it or not, social media can be measured. The following outlines a program that can help marketers measure Web 2.0 in a way that’s even better than measuring Web 1.0. | MORE »

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Best Practices for Measuring ROI in Social Media

Following are guidelines to use when tracking ROI in your social media efforts: | MORE »

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PR Transformation Spawns New Measurement Models and Metrics

PR is transforming so fast that tried-and-true techniques and metrics no longer apply. Do PR pros have to reinvent the wheel before the hammer of accountability comes down from above? | MORE »

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Launching Cost-Effective Digital Metrics: Top Ten Tips and Traps

Following are guidelines to help start an inexpensive digital measurement program and some traps to avoid: | MORE »

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Finding the Right ROI Model for Your Client

Why is it so hard for us as an industry to scrap the publicity-by-the-pound theory or the veiled attempt to use fuzzy math to track messaging and somehow make a leap that because the client message was in a story a consumer actually bought something? | MORE »

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