Measurement

Perry’s Media Coverage is Well-Toned

October 24th, 2011 by

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.

Get Closer to Sales: Six Proven Strategies To Better Enable Your Sales Force

October 24th, 2011 by

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.

Tip Sheet: The 7 Underlying Principles of PR Measurement

October 24th, 2011 by

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.

Tip Sheet: The 7 Underlying Principles of PR Measurement

October 24th, 2011 by

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.

Charting the Industry: Digital Execs Stuck on Stale Social Metrics

October 17th, 2011 by

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

Charting the Industry: Digital Execs Stuck on Stale Social Metrics

October 17th, 2011 by

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

October 17th, 2011 by

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

October 17th, 2011 by

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

October 17th, 2011 by

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

October 17th, 2011 by

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.