A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print.
Whether your organization is large or small, for profit or nonprofit, local or global, it has an objective. A clear, broad-based understanding of the organization’s objectives improves its chances for success.
The findings of a recent study out of Rice University’s Jones Graduate School of Business show that despite hundreds of negative stories generated by the press and predictions of Toyota’s demise by experts, customers remain loyal.
Tim Marklein, who was a presenter at PR News’ Measurement Conference on March 23 in Washington, D.C., talks about the importance of aligning PR measurement with business goals.
How American Water implemented a unique measurement program to overhaul its brand.
Feeling like kindred spirit to their PR counterparts, marketers are not exactly waxing confident these days about their digital metrics. A recent survey by Coremetrics and Bloomberg BusinessWeek Research shows how apprehensive marketers are when it comes to the effiectiveness of their online measurement programs.
Lately there has been much talk of the need for PR executives to focus on business “outcomes” rather than on business “outputs.” The ability to demonstrate how PR drives ROI or sales is indeed measurement’s holy grail.
A new white paper published by the Institute for Public Relations Commission on PR Measurement & Evaluation entitled, “Media Cost Weighting: A New Paradigm,” demonstrates the superiority of the Media Cost Weighting metric with four rigorous case studies.
In this preview of PR News’ March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool.
American Water overhaults its brand thanks to an organized measurement and research program.