Porter Novelli’s Israel Mirsky talks about what PR pros often miss in online measurement, and offers up a sneak pre-conference best practice.
Cision’s Heidi Sullivan, who leads research efforts at the media and measurement company, discusses the importance of business goal alignment, choosing tools and more.
PR, advertising and marketing come together as the three disciplines work toward the launch of CDW’s "People Who Get IT" ad campaign.
Ogilvy PR’s Suzanne O’Leary Lopez, who recently helped CDW launch a national ad campaign, offers some tips on how PR and advertising can be best integrated.
Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help.
StrategyOne’s Natasha Fogel—the leader of measurement initiatives for brands like Starbucks and eBay—discusses aligning influencer efforts with business goals and handling negative influencers, among other topics.
Social media consultant Jason Falls has developed a list of influencer measurement tools—here’s a small sampling of such tools, including their features and pricing.