Measurement


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Using Research and Measurement for a Company Rebranding Effort

American Water overhaults its brand thanks to an organized measurement and research program. | MORE »

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Adopting a Qualitative Approach to Media Measurement Assessment

In addition to a case study, the following offers a step-by-step approach to how you can measure your media efforts. | MORE »

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Leveraging The Four C’s Approach to Social Media Analytics

Believe it or not, social media can be measured. The following outlines a program that can help marketers measure Web 2.0 in a way that’s even better than measuring Web 1.0. | MORE »

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Best Practices for Measuring ROI in Social Media

Following are guidelines to use when tracking ROI in your social media efforts: | MORE »

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PR Transformation Spawns New Measurement Models and Metrics

PR is transforming so fast that tried-and-true techniques and metrics no longer apply. Do PR pros have to reinvent the wheel before the hammer of accountability comes down from above? | MORE »

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Launching Cost-Effective Digital Metrics: Top Ten Tips and Traps

Following are guidelines to help start an inexpensive digital measurement program and some traps to avoid: | MORE »

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Finding the Right ROI Model for Your Client

Why is it so hard for us as an industry to scrap the publicity-by-the-pound theory or the veiled attempt to use fuzzy math to track messaging and somehow make a leap that because the client message was in a story a consumer actually bought something? | MORE »

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Social Media Monitoring Tools: 10 Questions to Ask

With over 60 vendors competing in the social media monitoring and analysis space, the overwhelming options make it a real challenge for buyers to know which service they should subscribe to. Here are 10 important questions PR pros need answers to before making a decision on a monitoring service:

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Achieving Effective Measurement: Strategic and Tactical Tips—Tops to Bottom

n a survey this year from the American Association for the Measurement and Evaluation of Communication (AMEC) and Institute for Public Relations (IPR), 520 PR professionals worldwide weighed in on the topic of measurement. While 88% believed measurement was an integral part of the the PR process, 77% said they were currently tracking their programs. | MORE »

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Measuring Social Media: More Than Fans and Followers

It’s the age-old question that still stumps many PR professionals: What’s the most accurate way to measure public relations? It’s relatively easy to count numbers of clips, but that doesn’t reflect the full scope of a public relations initiative. The hard part is accounting for the intangibles, such as swaying public opinion. | MORE »

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